Features
Everything between the click and the bank, in one product.
Tracking
- Universal Script served from your own tracking domain (CNAME)
- Automatic email and phone capture on forms, plus ?he= email links
- Ad parameters for Meta, Google, TikTok, LinkedIn, Microsoft, X and more
- URL rules that name organic traffic: simple and dynamic
- Visitors stream, lead journeys, tags, redirect links
Revenue and calls
- Stripe, Whop, PayPal, ThriveCart, SamCart, Kajabi, ClickFunnels, Teachable, Hotmart
- GoHighLevel contacts, opportunities, appointments and tags
- Calendly, iClosed, Acuity, OnceHub and HubSpot
- Phone closing: log outcomes by hand, stage rules move leads
- Products with hard costs, subscriptions with MRR, currency conversion
Attribution and reporting
- Last click, first click, Scientific, Depreciation, Linear fractional
- Performance report nested by platform, campaign, ad set and ad
- First click LTV, Geo, Ad level creatives, Trends, Lead journeys, Cohorts, Total sales
- Dashboards with widgets, comparison mode, share links and print view
- Custom metrics, source costs, scheduled report emails, CSV exports
Growth loops
- Offline conversions to Meta Conversions API and Google Ads
- Custom audiences from tags, prefixes, stages or all customers
- Wexlyn AI analyst and lead journey summaries
- Chrome extension that shows Wexlyn columns inside Ads Managers
Developers and agencies
- REST API v1 with OpenAPI, webhooks with HMAC signatures, MCP server for Claude
- Workspaces with unlimited client accounts and per-account keys
- Roles, approval-gated sign-ups, two-factor authentication, audit log