Setup
Getting started: three steps to healthy tracking
What Wexlyn does, how data flows, and the three setup steps every account goes through.
Wexlyn answers one question: which ads actually make money? It follows each visitor from the first ad click through every page, opt-in, booked call and purchase, then credits the revenue back to the ad, ad set, campaign, keyword or organic source that caused it.
How the data flows
- The Wexlyn script on your site records every visit under a first-party tracking domain you own (for example
t.yourdomain.com). - Your ad links carry URL parameters so Wexlyn knows exactly which ad sent the click.
- Integrations (Stripe, GoHighLevel, Calendly, Whop, iClosed and more) send leads, calls and sales. Wexlyn matches them to the visitor by email, phone and click id.
- Attribution models decide how much credit each touch gets. Reports and dashboards show the result.
The three setup steps
| Step | What you do | Where |
|---|---|---|
| 1. Tracking domain and script | Add a CNAME record, verify it, paste one script tag into your site | Tracking → Universal Script |
| 2. Integrations and URL parameters | Connect ad platforms and sales tools, add the per-platform parameters to your ads | Settings → Integrations, Tracking → Sources |
| 3. Organic rules and attribution settings | Tell Wexlyn how to name organic traffic and which attribution window to use | Tracking → URL Rules, Settings → Tracking |
Each step has its own guide in this hub. Work through them in order; the Tracking percentage pill in the top bar climbs as more of your sales get matched to a source.
Before you start
- You need DNS access for the domain your site runs on.
- You need admin access to the ad accounts and sales tools you want to connect.
- Agencies: create one client account per brand (Settings → Accounts). Every step below is per client account.