Documentation
Three steps to healthy tracking, then guides for everything else.
Setup
- Getting started: three steps to healthy trackingWhat Wexlyn does, how data flows, and the three setup steps every account goes through.
- Step 1: Add a first-party tracking domainWhy tracking runs on your own subdomain and how to add the CNAME record.
- Step 1: Install the Wexlyn scriptWhere the script goes on every page and how to confirm it is firing.
- Step 2: Add URL parameters to your adsThe exact parameter string for each ad platform and where to paste it.
- Step 3: Organic URL rules and attribution settingsName your organic traffic, decide what to ignore, and set the attribution window.
Integrations
Reporting
- Attribution models explainedLast click, first click, Scientific, Depreciation and Linear Fractional, and when to use each.
- Lead stages, calls and custom metricsTrack booked, showed and closed calls as stages and build cost-per-stage metrics.
- Dashboards and reportsThe Performance report, the advanced report suite, saved reports, dashboards and share links.