Step 3: Organic URL rules and attribution settings

Paid traffic names itself through URL parameters. Organic traffic needs rules so a visit from a YouTube video, a podcast or Google search becomes a source with a name.

URL rules

Tracking → URL Rules → Create rule.

Field	Meaning
Name	The source name you want in reports, for example YouTube - Channel
Match	Which URL to inspect: the landing page URL or the previous URL (the referrer)
Condition	Contains, starts with, equals, or matches a pattern with *
Category and traffic source	Optional grouping and icon
Organic	Marks the source as organic so it is excluded from ad spend maths
Disregard	Visits matching this rule never take credit. Use it for your own email tool, your login page, or payment processors that redirect back

Examples:

• Previous URL contains youtube.com → source YouTube, organic.
• Landing URL contains ?ref=podcast → source Podcast, organic.
• Previous URL contains stripe.com → Disregard.

New rules re-tag the last 90 days of visits automatically, so reports update without waiting for new traffic.

Dynamic rules

A dynamic rule turns a parameter value into the source name. Pattern utm_campaign=* with name UTM: {utm_campaign} creates one source per campaign value.

Email tracking

Add ?he={{merge tag}} to links in your email tool (Tracking → Sources → Email tracking shows the merge tag per provider). Wexlyn then knows which lead clicked, even on a fresh device.

Attribution settings

Settings → Tracking → Attribution:

Setting	Default	What it does
Attribution timeframe	7 days	How far back from a sale Wexlyn looks for touches (1 to 90 days)
Disregard window	72 hours	Touches older than this before a lead's first action are ignored for last-click
Scientific window	10 days	Window used by the Scientific model
Unique customer	On	Count a customer's first purchase as "new", later ones as "recurring"

Leave the defaults until you have two weeks of data, then adjust with the Performance report open.